Bachelor of Science in Business Administration - Major in Marketing Management
Type: Bachelors
Language: English, Spanish
Credit: 120 credits
This specialization delves into various aspects of marketing, equipping students with skills in market research, distribution management, product management, brand management, personal selling, price management, and Internet management. With a focus on adapting to the ever-changing business environment, students gain an in-depth understanding of effective marketing strategies to meet the changing needs of consumers.