Graduates of the Master of Business Administration will be able to:
Business Intelligence and Big Data: With specialization in training methods, techniques and tools for analysis and data mining. In addition to learning to use business intelligence and big data technologies as an advanced user. You will learn the main current techniques and formulas that will serve as the key to approaching the digitization of a business, developing strategies and methodologies that bring us closer to achieving business objectives in an efficient and operational manner.
Artificial Intelligence: This specialization aims to train business leaders trained to integrate artificial intelligence (AI) into strategic decision making, drive innovation and optimize key processes within their organizations. Throughout the program, you will develop advanced business management skills, combined with a deep understanding of AI, preparing you to make the most of emerging technologies and successfully lead digital transformation across diverse sectors.
The Master of Business Administration (MBA) program offers a comprehensive curriculum that combines theoretical knowledge with practical training, preparing students for management and leadership roles in different business sectors. The program is designed to enhance analytical, decision-making, and leadership skills, enabling students to excel in today's dynamic and competitive business environment.
Through a carefully crafted curriculum, the MBA program emphasizes real-world industry experiences, ensuring that students receive a well-rounded, practical education. Courses are designed to bridge the gap between theory and practice, equipping students with the necessary tools and knowledge to successfully navigate complex business challenges.
In addition, the program aims to develop essential management and communication skills. Students will learn to think critically about the complexities of leadership and will be exposed to a combination of traditional strategies and personalized techniques tailored to their individual strengths. By cultivating these skills, students will be equipped to assess, make informed decisions, and take effective action in the fast-paced, dynamic world of business.
Entrepreneurship and Innovation: This specialization focuses on equipping students with the knowledge and skills to create value in diverse business contexts, from start-ups to global companies. Students will learn to design and deliver new products and services using data-driven and strategic direction, with a focus on innovation and entrepreneurial skills. Students will be prepared to navigate the challenges and opportunities that come with launching and growing a successful startup.
Digital Marketing: The specialization delves into the dynamic field of digital marketing. Students will gain experience in identifying various digital strategies, understand how to achieve key performance indicators (KPIs) and goals in marketing campaigns, and design effective strategies throughout the customer journey. Additionally, they will learn how to build strong relationships with their audience and measure the performance of their digital marketing initiatives. This specialization provides students with the knowledge and skills needed to leverage the potential of digital marketing in today's environment and to drive effective campaigns.
Real Estate: This specialization focuses on the intricacies of the commercial real estate industry. Students will explore key areas of the commercial real estate landscape, such as when to buy, when to build, how to rent, and when to sell properties. Through an indepth analysis of the variables that affect real estate decisions, students will develop critical real estate skills and gain a comprehensive understanding of the ever-changing commercial real estate market. This specialization equips students with the necessary expertise to make informed real estate investment and management decisions.
Appraisal Review and Management: This specialization will train professionals in economic and asset valuation with a practical approach. Students will acquire skills in valuation methodologies, intangible asset appraisal and financial analysis, applying international standards to perform accurate evaluations that support strategic decision-making in organizations.
Occupational Safety: The specialization seeks to train professionals capable of leading safety management in the work environment. Students will develop knowledge of regulations and management systems, skills to conduct audits and risk assessments, and competencies to foster a preventive culture in organizations, ensuring safe and healthy work environments.
Human Resource Management: This specialization trains professionals in strategic human resources management, combining theory and practice to develop skills in talent management, mediation of labor conflicts, and optimization of processes through information systems. Graduates will be prepared to face challenges in the work environment and contribute to the success of organizations.
Finance: This specialization trains professionals in financial management and analysis, prepared to face global challenges. Through an approach that combines theory and practice, students develop knowledge in key areas such as resource management, market and investment analysis, and financial risk assessment, in an international context.
Course Code | Course Title | Credit Hours |
---|---|---|
Core Courses | ||
BUS510 | Legal and Ethical Environment of Business | 3 |
ISM520 | Information and Technology Management | 3 |
MAR530 | Strategic Management of Global Marketing | 3 |
ORG540 | Organizational Behavior | 3 |
BUS550 | Economics and Business Conditions | 3 |
BUS560 | Operations Management | 3 |
FIN570 | Financial Reporting and Managerial Control | 3 |
BUS580 | Strategy and Business Policy | 3 |