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PROGRAM OBJECTIVE

Graduates of the Bachelor of Science in Business Administration will be able to:

  1. Show knowledge to formulate strategies that promote the strengthening and positioning of the company in a global market.
  2. Manage marketing strategies with efficiency and productivity levels, to obtain the best results in the business and promote a successful financial stability for organizations.
  3. Successfully manage local and global business operations, with international best practices.
  4. Generate innovative processes in the implementation of financial and accounting strategies.
  5. Develop skills in effective communication processes, such as coach or organizational mentor.

PROGRAM DESCRIPTION

The Bachelor of Science in Business Administration program offers students a comprehensive education in business theories, models, and their practical applications. Through the program, students develop the ability to analyze and evaluate companies, identifying their strengths, weaknesses, threats, and opportunities. They learn to design comprehensive strategies for global success, equipping them with critical problem-solving skills that are highly relevant in today's business landscape.

The program also emphasizes the development of management techniques, including conflict resolution, leadership training, and sustainable business practices. Students gain an understanding of resource management, ethical considerations, and the use of information and communication technologies in the business world. This integrated approach ensures that graduates are well-rounded professionals who can navigate the complexities of the modern business environment.

The Bachelor of Science in Business Administration program encourages students to connect business concepts with larger global contexts, preparing them for meaningful careers in the field. Whether seeking immediate employment or continuing their education through graduate study in business administration or related fields, students have a solid foundation for success.

Students in the Bachelor of Science in Business Administration program have the opportunity to specialize in one of three major areas, each of which focuses on a specific area of specialization:
  • Marketing Management: This specialization delves into various aspects of marketing, equipping students with skills in market research, distribution management, product management, brand management, personal selling, price management, and Internet management. With a focus on adapting to the ever-changing business environment, students gain an in-depth understanding of effective marketing strategies to meet the changing needs of consumers.

  • Operations Management: This area emphasizes global operations management, covering the processes involved in the production and transportation of products, services, and even people. Students learn techniques to reduce costs, maximize profits, and improve customer satisfaction, as these factors are critical to the long-term success and sustainability of any organization. By studying operations management, students gain the knowledge and skills to optimize business operations in a global context.

  • Coaching and Mentoring:This specialization focuses on theories, models, and practices related to coaching and mentoring. Students explore the roles and responsibilities of coaches and mentors, examine commonalities and challenges associated with coaching and mentoring strategies, and develop effective communication skills to foster nurturing relationships. This track prepares students to become skilled coaches and mentors who can positively impact individuals and organizations through guidance and support.

PROGRAM BREAKDOWN

Course Code Course Title Credit Hours
General Education 30
ENC100 English Composition I 3
ENC201 English Composition II 3
PSY100 General Psychology 3
SOC201 Sociology 3
ALG105 College Algebra 3
COM100 Introduction to Communication 3
STA201 Applied Probability and Statistics 3
PSY202 Critical Thinking and Logic 3
COM201 Principles of Public Speaking 3
SCI100 Environmental Science 3
Core Courses 66
BUS200 Ethical and Legal Issues 3
BUS205 Fundamentals in Business Analytics 3
LED210 Values-Based Leadership 3
PSY210 Organizational Behavior 3
MAN200 Principles of Management 3
BUS210 Business Simulation 3
BUS300 Fundamentals for Success in Business 3
FIN220 Principles of Financial and Managerial Accounting 3
FIN300 Finance Skills for Managers 3
MAR200 Concepts in Marketing, Sales, and Customer Contact 3
ECO200 Principles of Economics 3
ECO300 Macroeconomics 3
MAN300 Sales Management 3
BUS310 Electronic Commerce 3
MAN310 Strategic Management 3
BUS320 Business and Society 3
QCO400 Quality Control 3
MIS410 Strategic Information Technology 3
MAN420 Production/Operations Administrations 3
LED400 Strategic Planning and Leadership 3
HRM400 Human Resource Management 3
ECI400 Emotional and Cultural Intelligence 3