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Bachelor of Science in Business Administration

A comprehensive education in business theories, models and their practical application, to analyze companies and design strategies for global success.

Credits
120
Level
Bachelor's
Language
English · Spanish
School
Business

Program description

The Bachelor of Science in Business Administration program offers students a comprehensive education in business theories, models, and their practical applications. Through the program, students develop the ability to analyze and evaluate companies, identifying their strengths, weaknesses, threats, and opportunities. They learn to design comprehensive strategies for global success, equipping them with critical problem-solving skills that are highly relevant in today's business landscape.

The program also emphasizes the development of management techniques, including conflict resolution, leadership training, and sustainable business practices. Students gain an understanding of resource management, ethical considerations, and the use of information and communication technologies in the business world.

The program encourages students to connect business concepts with larger global contexts, preparing them for meaningful careers in the field. Whether seeking immediate employment or continuing their education through graduate study, students have a solid foundation for success.

What you will be able to do

  1. Show knowledge to formulate strategies that promote the strengthening and positioning of the company in a global market.
  2. Manage marketing strategies with efficiency and productivity levels, to obtain the best results in the business and promote a successful financial stability for organizations.
  3. Successfully manage local and global business operations, with international best practices.
  4. Generate innovative processes in the implementation of financial and accounting strategies.
  5. Develop skills in effective communication processes, such as coach or organizational mentor.
  6. Integrate the core principles of business administration with the specialized knowledge required for the strategic management and leadership of professional, amateur and recreational sport organizations.
  7. Successfully operate and oversee sport events and facilities, address legal, ethical and financial challenges, and apply innovative strategies.

Curriculum

General Education · 30 cr Core Courses · 66 cr Majors · 24 cr Total · 120 credits

Choose your specialization

Market research, distribution, product, brand, personal selling, price and Internet management, to meet consumers' changing needs.

Marketing Management24 credits
MAR430New Product and Brand Development3
MAR440Building and Managing Professional Sales Organizations3
MAR450Interactive and Digital Marketing3
MAR460Quantitative Marketing Decision-Making3
MAR470Marketing Customer Insights Development3
MAR480Web Analytics & Online Advertising3
MAR490Mobile Marketing and eCommerce3
CAP499Capstone Written Project3
General Education 30 credits
ENC100English Composition I3
ENC201English Composition II3
PSY100General Psychology3
SOC201Sociology3
ALG105College Algebra3
COM100Introduction to Communication3
STA201Applied Probability and Statistics3
PSY202Critical Thinking and Logic3
COM201Principles of Public Speaking3
SCI100Environmental Science3
Core Courses 66 credits
BUS200Ethical and Legal Issues3
BUS205Fundamentals in Business Analytics3
LED210Values-Based Leadership3
PSY210Organizational Behavior3
MAN200Principles of Management3
BUS210Business Simulation3
BUS300Fundamentals for Success in Business3
FIN220Principles of Financial and Managerial Accounting3
FIN300Finance Skills for Managers3
MAR200Concepts in Marketing, Sales, and Customer Contact3
ECO200Principles of Economics3
ECO300Macroeconomics3
MAN300Sales Management3
BUS310Electronic Commerce3
MAN310Strategic Management3
BUS320Business and Society3
QCO400Quality Control3
MIS410Strategic Information Technology3
MAN420Production/Operations Administrations3
LED400Strategic Planning and Leadership3
HRM400Human Resource Management3
ECI400Emotional and Cultural Intelligence3

Admission

  • Official high school diploma or equivalent from an accredited, state-licensed or government-recognized institution.
  • Valid government-issued photo identification.
  • Foreign credentials evaluated by a NACES or AICE member agency; certified translations for documents not in English.

Programs taught in English require TOEFL iBT 71+, IELTS 6.0+, Duolingo 100+ or PTE Academic 50+, unless a waiver applies.

Full admission requirements